Introduction
The Kolkata Herald may publish sponsored articles, branded content, advertorials, partner features, or promotional materials (“Sponsored Content”) in collaboration with advertisers, corporate entities, institutions, or third-party contributors. This policy outlines how such content is handled, disclosed, and regulated on our platform. please contact: adsthekolkataherald@gmail.com
Clear Disclosure and Transparency
All Sponsored Content published on The Kolkata Herald will be clearly identified using labels such as “Sponsored,” “Partner Content,” “Advertorial,” or “Paid Promotion.” We are committed to transparency and ensuring that readers can clearly distinguish between editorial content and paid promotional material.
Sponsored Content does not constitute independent editorial reporting unless explicitly stated. Readers are advised to exercise discretion when relying on information contained within such content.
Editorial Independence
The Kolkata Herald maintains strict editorial independence. Acceptance of advertising or sponsored material does not influence our editorial decisions, news coverage, or journalistic standards. Our newsroom operates independently of our advertising and marketing divisions.
We reserve the right to refuse, edit, or reject any sponsored material that conflicts with our editorial values, legal obligations, or ethical standards.
Advertiser Responsibility
All claims, statements, representations, offers, or guarantees contained in Sponsored Content are solely the responsibility of the advertiser or sponsoring party. The Kolkata Herald does not independently verify product claims, financial representations, medical advice, or promotional assurances made in sponsored materials.
Advertisers warrant that their content:
- Complies with applicable Indian laws and regulations
- Does not infringe upon intellectual property rights
- Is not false, misleading, defamatory, or unlawful
- Does not promote harmful, discriminatory, or illegal activities
The advertiser agrees to indemnify and hold harmless The Kolkata Herald from any claims, damages, liabilities, or legal proceedings arising from Sponsored Content.
No Endorsement Disclaimer
Publication of Sponsored Content does not constitute endorsement, recommendation, or approval by The Kolkata Herald of any product, service, organization, or viewpoint. Any reliance placed on Sponsored Content is at the reader’s own risk.
Placement and Presentation
Sponsored Content may appear within article feeds, dedicated sponsored sections, district pages, newsletters, or other digital formats. While such content may match the design format of editorial content for readability purposes, it will always include a visible disclosure label.
The Kolkata Herald reserves the right to determine placement, formatting, duration, and visibility of Sponsored Content.
Modification and Removal
The Kolkata Herald reserves the absolute right to remove, modify, suspend, or discontinue any Sponsored Content at its discretion, including where content is found to be misleading, legally questionable, or inconsistent with platform standards.
Liability Limitation
To the fullest extent permitted by law, The Kolkata Herald shall not be liable for any direct, indirect, incidental, consequential, or special damages arising from reliance upon Sponsored Content. Any disputes relating to products or services advertised must be resolved directly between the reader and the advertiser.
Compliance with Law
All Sponsored Content must comply with applicable Indian laws, including advertising standards, consumer protection regulations, and digital media guidelines. The Kolkata Herald reserves the right to cooperate with regulatory authorities if required.